Tag: email marketing software
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How To Get The Most From Email Marketing
Email marketing means more than just sending out mass emails to everyone who has ever bought something from your business. A properly conducted email marketing campaign can be complicated to put together, but if you know what you are doing, the rewards can be great. Read on to find out how to do so. Be…
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May I Or Can I Send You an Email?
There is a real difference between “May I send you an email?” and “Can I send you an email.” And I’m not just talking about which question to ask your prospective subscriber. In case you’re wondering now that I’ve mentioned it, WordTask defines “may” as expressing permission or possibility, while “can” expresses ability. In email…
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Where Does Email Go When it Isn’t Delivered? Part 2
A sender’s reputation can follow not only an IP address but a brand and a sending domain. A holistic approach is necessary when considering a sender’s reputation as no one factor alone determines what that reputation is. Reputation can be broadly defined as the opinion of a community toward an object. Knowing what the community…
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Components of a B2B or B2C MarTech Stack
If you’re building a basic B2B or B2C MarTechstack then here’s a look at some of the components of a marketing stack. Marketing automation There are a plethora of marketing automation tools out there, and we at BlueOshan recommend HubSpot. HubSpot comes with a variety of different pricing packages based on the scale of your…
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HTML Email Marketing – Do’s, Don’ts, and You Did What’s?
HTML email marketing is almost irresistibly tempting for anyone seeking to do email advertising because, let’s face it, it looks so cool sending all that wonderfully formatted and professional-looking email doesn’t it? I mean even the ‘little guy’ can look like a ‘player’ with a bit of work. Um, no. The big problem with HTML…